DIRECTION

Create an original beverage brand and packaging system that feels bold, adventurous, and distinctive. The visual direction draws from the exploration of Mars, using the concept of space to create an otherworldly product experience.

EXECUTION

I developed the brand direction and visual identity from scratch, creating Mars-inspired artwork, colors, textures, and typography for the brand. I translated the identity across the bottle label, supporting artwork, mockup materials, and branded coasters to create a cohesive visual system.