DIRECTION

Develop a robust, vibrant, and organic visual identity inspired by Tigris’ connection to Vietnamese coffee and wildlife conservation. Create a distinctive brand presence that feels handcrafted and energetic.

EXECUTION

I hand-drew the core image assets and vectorized them to build a flexible visual system across the brand. I developed the brand direction, marketing materials, and merchandise, creating a cohesive identity that carried the handcrafted character through each application.